Key Ideas Terri's Paper/TB assignment 1

Maria- You may just want to grab key info. from each paragraph and create more of an outline form. Let me know if you have any questions.

Reading the posted articles on the site reveals the bands desire to be unique and promote self expression.

During the interview, Keith provided some background information on the group. The group originated unintentionally. The group evolved out of some friends who liked jamming together. The members live together or in close proximity to one another and just enjoy playing together every day. The bands ideals are all about the music. Keith shared that the band wants the music to represent self reliance, creativity, and encourage self expression. The band would like to see their music be influential by promoting students to chase after their dreams and to become active. The music is personal to the band and would like to see their audience allow the music to become personal to them as well. When asked about the use of eastern instruments, Keith shared that the members enjoyed stretching themselves, accepting all cultures and Turtle Buddy hopes that is reflected in the music.

When asked about the current promotions and activities the band is currently involved in, Keith shared information regarding their first CD which was completed in July, 2008. He discussed the process in which the band created the CD and discussed current promotions. Currently, the bands resources for promotions are My Space, word of mouth, the school store at McDaniel College, Turtle Buddy web page and mass emails distributed to McDaniel students. The CD can be purchased through the school store or directly through a band member. Of the five hundred CD’s produced, one hundred have been sold.

In addition to the debut of a new CD, Turtle Buddy performs unofficially around the campus of McDaniel College. Often the band will play in the square and has performed at parties across the campus. The band has had several scheduled performances as well. Turtle Buddy has performed on the campus of several schools, the Pourhouse, and the Mud Puddle in Frederick, Maryland.

When asked what the band would like our group to provide and what the bands future goals are, Keith shared the group would like to expand. While he made it clear the band is definitely about the music, they would like to increase sales of the current CD and produce another CD. In addition, they would like to expand their performances. Keith stated he would like to move out of the home audience. While McDaniel has been the primary target audience, the band would like to see the music appeal to people of all ages.

Keith was very specific about the bands ideas for promotion. The band desires the advertising to be different. They don’t want the advertising to conform in a democratic sense, as it would not be a fair representation of the band. Turtle buddy would like something noticeable in its own uniqueness. The band is not interested in logos, but would like to have a poster or sign constructed which would be unusual and eye catching. Reverse psychology would be appealing to the band to help with promotions. Keith expressed an interest in T-shirts as a form of promoting the group and shared an interest in a sign for the bookstore.

Our group asked to provide some adjectives which would describe Turtle Buddy. Keith discussed humility, as he perceives the turtle to be a humble creature. Spontaneous was another adjective which helped to describe the group and its music. In addition, he thought of the players as Bohemians-men of mystery. He shared statements of reaching the unknown and throughout the interview Keith repeated phrases which would be beneficial in understanding them. Several times he talked about improvisation, creativity, self expression, and unusual. All these terms and adjectives are helpful in determining the message Turtle Buddy wants to express and will help our group with the information design process.